Then I took the plunge and took a local community SEO class. To my surprise, they broke the information down and started at the basics. I am excited now to see what I can do to get my 'site ranked.'
This is what I've learned and I will try to break it down the best I can.
The first step before tackling any SEO on your website:
In preparing your website for search engine optimization (SEO), it helps to take a look at the web's top sites at the Alexa 500.
Ok, so that seemed pretty simple.
Many SEO strategies involve SEO content marketing. This means creating valuable content that is effective using key terms that relate to your business. I was trying to come up with the right keywords that other people like to type in for a major search engine like Google. The same goes if you are doing it for a particular term like 'consulting'. While this is helpful, have a broad strategy in mind. Do not just focus on Google because everyone else is doing so. When everyone is doing something, your competition will be stiffer. Look at the social networking sites. Having a YouTube channel can be a big boost to your brand. Sell stuff through Amazon. Write a clear and impartial article about your company on Wikipedia - like I mentioned before. These are all helpful steps to improving your brand's image. In my case 'consulting' was a little too broad - so I started to use the example 'Austin SEO Consulting'. Being in Round Rock - I would have a better chance of ranking when using the term 'Austin'.
Another very simple step to take is to write a blog using Blogger. Blogger is fantastic - a free site for articles relating to what you do. I started to use this and its pretty easy. Did I mention it's free?
So there are a few random things I learned. Each on their own don't mean much. But if you're lookigng to increase the visibility of your consltant or small business, they are a good start.